Momento
Fashion as expression in every moment
/ Overview
Momento turns fashion into an expressive, editorial and easy-to-explore digital experience. Collections and stories coexist on a platform created to celebrate style and identity.
Talk about a project/ Project details
Name: Momento - fashion as expression in every moment
Industry: Fashion
Period: July 2026
/ Challenge
Present products without reducing the brand to a conventional e-commerce storefront. The experience needed to balance visual attitude, discovery and commercial clarity.
/ Explored disciplines
Content strategy
Collections, categories and stories organized to guide brand discovery.
Visual direction
Typography, photography and composition translate Momento's urban personality.
UX/UI design
Editorial navigation keeps products and commercial calls to action easy to find.
/ Solution
A digital direction combining bold typography, photography and collection-led navigation. The catalog becomes part of the brand narrative and naturally guides product discovery.
/ Approach
Editorial system
Grids, hierarchy and visual rhythm create consistency across pages and collections.
Descoberta de produtos
Categories and visual content help people browse pieces and styles.
Responsive experience
The identity maintains impact, legibility and commercial intent across screens.
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